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Brand Identity
A complete visual system that scales from your favicon to a billboard.
- Logo suite (primary, secondary, monogram)
- Typography & colour system
- Brand guidelines PDF
- Social & launch kit
- Business collateral templates
Creative Studio — Est. 2026
Crafted by Shrey Tripathi — where strategy meets imagination.
LUMM is an independent creative studio run by Shrey Tripathi. After eight years shipping product and brand work — first in-house at a fintech, then freelance across D2C, SaaS, and climate-tech — I started LUMM to do one thing well: pair sharp brand thinking with engineered craft, without the agency middle layer.
Every project is led by me, end to end. That means the person you brief is the person picking your colours, drawing your components, and pushing your production build. No accounts team, no lost context, no design that can't survive contact with a codebase.
"Design should feel inevitable. My job is to strip a brand down until the only decision left is the right one."
Three focused offers. Each one is scoped up front, delivered by the same pair of hands from kickoff to launch, and priced after a discovery call.
A complete visual system that scales from your favicon to a billboard.
Marketing sites and product surfaces designed for conversion and craft.
Production React builds with motion, performance, and SEO baked in.
Shrey shipped our new brand and site in six weeks. Every page tells the same story now, and the numbers followed.
The docs rebuild alone paid for the engagement. Cleanest handoff I've had from any studio, period.
LUMM understood our compliance constraints and still gave us something that looks like a modern product, not a bank.
Every project is scoped and priced after a short discovery call. No fixed packages — each engagement is tailored to your brand, goals, and timeline.
Tell me what you're building and I'll send a clear, custom estimate within one working day.
Logo, type, colour, and a guidelines PDF. Add social kits and templates as needed.
Marketing site or product surface — sitemap, wireframes, hi-fi Figma, and dev-ready handoff.
Full identity plus a production React build with motion, CMS, and analytics baked in.
Every project is scoped and priced after a short discovery call. I don't list fixed packages because each brand and site has different needs — contact me for information and a custom estimate.
Small pieces: 1–2 weeks. Marketing sites: 3–5 weeks. Full brand + site: 6–10 weeks. I hold the timeline once we lock scope; if something slips, I flag it early with options.
Two structured rounds of revisions per phase (discovery, direction, execution). Small tweaks after that are free within reason; new directions are billed separately so scope stays honest.
Yes — 30 days of bug fixes and small copy tweaks are included after launch. Beyond that I offer monthly retainers for iteration, growth experiments, and content updates.
That's the default. Same person owning both means fewer handoffs, tighter motion, and a codebase that reflects the design system instead of drifting from it.
Both. Startups get speed and a founder-friendly process; enterprises get documentation, stakeholder reviews, and secure handoff. The craft bar is the same either way.
Let's make something worth remembering.